Applause's performance incentive software helps you deliver better service, and turn it into automatic growth for your business.
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Our values guide everything we do at Applause — from how we build our product to how we support our team. They keep us focused on delivering exceptional service, empowering our people, and driving measurable growth for the businesses we serve.
Taking care of people is central to our mission. In order to do that best, our customers must always be our top priority. We serve them by creating world-class software, backed up by amazing customer service. As we focus our effort, resources, and technology on their needs, we know the rest will follow.
What we do will always be more powerful than anything we say. So we prioritize the doing. We are passionate about progress. We do the thing, then move on to the next thing. We have a bias toward action, and find inspiration in the accomplishments of others.
We bring people together, not further apart. We argue less and compromise more. We show empathy, treat others with respect, and find common ground. We go the extra mile to create a win/win because we know that in order to have the greatest impact, success must be shared.
We live in a world that changes at lightning speed. The best way to keep up is to set the pace. We move fast and prioritize progress over perfection. We are boldly decisive and learn quickly from mistakes. We keep things short, simple and to the point. We respond quickly to others so everyone can make decisions faster and get things done.
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It’s right there in our name. We openly recognize and reward meaningful contributions from team members, stakeholders, and customers. When we cheer others on, we create positive, upbeat energy that inspires them, and us.
Simplicity is the foundation of action + speed. It fosters decisive, accurate decision making since the simplest explanation is usually the best one. Simple, brief language is easier to understand, and more likely to be read. Simple KPIs are more trackable and motivating. Lastly, simple, easy-to-use software turns customers into raving fans.
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Applause is founded by a team of experienced entrepreneurs with a mission to motivate frontline teams and transform exceptional work into unstoppable growth.
We launch our core platform, finally unifying customer experience, technician performance, and operational management into one powerful incentive system.
Technicians gain a native mobile app, putting recognition, rewards, and real-time performance right in their hands to boost motivation on the job. Finally, everyone on the same page.
Our intelligent reviews engine goes live, helping companies collect up to 7x more 5-star reviews to expand their local search presence, all while putting AI responses at their fingertips.
Investors take note and we secure $7m in funding to accelerate feature development, expand the team, and bring Applause to more businesses nationwide.
We introduce rich new capabilities for service business owners to route intelligent campaigns for more referrals, upsells, and leads based on their customer's engagement.
A major milestone: more than 30,000 technicians, owners, and operators use Applause to earn instant recognition, performance bonuses, and tips.
We roll out dynamic scorecards, giving every technician clear visibility into goals, and every owner and operator real-time view of their teams' performance.
Applause continues investing into exciting new products and features that supercharge technician performance, turning every job into an opportunity for growth.
Alex Bean
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David Wright
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Karl Sun
technicians trust Applause
incentives delivered annually
review requests processed every year
increase in rate of reviews vs. manual efforts
Applause is performance incentive software designed for home services teams. It works by connecting to your CRM, dispatch, and review systems to create a real-time view of performance and customer feedback. Managers set clear goals through dynamic scorecards, technicians stay motivated with instant incentives and recognition, and automated customer outreach requests reviews, referrals, upsells, or tips at the right moment.
Applause is built for service companies - the trades, home services, contractors, and more. Examples include HVAC, plumbing, electrical, pest control, lawn care, and more.
Absolutely. Technicians, sales staff, customer service representatives, office teams, and managers can all use Applause. Permissions ensure each role sees relevant performance insights and tools.
No. Applause is not a CRM. It works alongside the systems you already use by integrating with popular field service and CRM platforms such as ServiceTitan, Jobber, and WorkWave, as well as many other home service solutions. These integrations allow Applause to automatically pull operational, customer, and performance data to power scorecards, incentives, customer engagement, and AI-driven insights.
Like other review management tools, we help solicit, respond to, and manage online reviews. Then, we layer in incentives, leaderboards and recognition for your employees so that they are more motivated to get reviews. For example, you can assign a small incentive for each 5-star review, and your employees are automatically awarded the bonus as soon as one of their customers posts the review online. Review matching, incentive payout, and leaderboard updates are all done automatically in our software.
We use text-based NPS surveys that are programmatically sent at optimal times to generate the highest response rates possible. Many of our customers get 30%+ NPS response rates, which is 2-3x better than their current system.
Then, we layer in incentives, leaderboards and recognition to motivate your employees to provide exceptional service – which leads to higher Net Promoter Scores. For example, you can assign a small incentive for each NPS score of 10, and your employees are automatically awarded the bonus as soon as one of their customers completes their NPS survey. Matching scores to employees, paying the incentive, and updating leaderboards all happens automatically in our software.
Recognition is part of the experience, but Applause goes beyond recognition by tying performance, incentives, customer feedback, and business goals together to increase revenue and drive business growth.
Applause uses AI to help service businesses understand performance faster and respond to customers more effectively. AI Insights allows you to ask questions about technician performance, customer feedback, reviews, and NPS to uncover trends, understand why changes are happening, and identify where to take action. It highlights patterns across scorecards and customer sentiment so you can focus coaching and operational improvements where they will have the greatest impact.
Applause also has an AI autoresponder for reviews that generates instant, on-brand replies. This helps you thank happy customers, address concerns quickly, and maintain strong engagement.
Applause connects with the CRM, dispatch, review, driving, and phone systems you already use. Through these integrations, you get access to 70+ performance metrics that are surfaced to technicians through scorecards, leaderboards, and competitions, and used for coaching and accountability. See our (non-exhaustive) list of metrics here.You choose which metrics to prioritize, making it easy to set expectations, improve performance, and align teams around the goals that matter most.
Applause improves performance by giving teams real-time visibility into results, motivating technicians with incentives and contests, reinforcing the behaviors that drive success, creating accountability through clear scorecards, and recognizing top performers.
Yes. Scorecards are fully customizable. You can choose from over 70+ metrics. Admins decide which metrics to track, which metrics to make visible to techs, and which metrics to tie to incentives. You can also assign weights and adjust goals.
No. Customer tipping is an optional feature. You can enable or disable it at any time based on your company policies and customer experience goals.
Applause connects with the CRMs, driving software, review platforms, and phone systems you already use. Integrations enable automatic data syncing for performance tracking and reporting. Contact us to confirm compatibility with your specific system.
It’s surprisingly quick. Most companies are up and running within a few weeks. Our onboarding team guides you through setup, integrations, configuration, and team rollouts including trainings. We know that business owners and managers are busy, so we’ve designed an onboarding process that has automation, system integration, and enables our CS team to do any remaining manual work, so you don’t have to.
Companies using Applause typically see meaningful improvements across customer experience, team performance, and revenue growth. Customers generate 7× more Google reviews after signing up for Applause, and Applause users have between 5x-10x more Google reviews than non-useres on average. Over 80% of Applause users have a Google star rating of 4.8+ and fall within the top 10% for customer satisfaction score (CSAT) industry-wide. Applause also helps to reduce technician turnover by as much as 17%, and improve fleet safety with double-digit gains in driving scores and fewer at-fault accidents. Find more Applause company performance data in our benchmark report.
Pricing varies based on company size, features, and integrations. We offer flexible plans designed to deliver strong ROI for growing service businesses. View our plans page to learn more and request a quote.
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