Applause offers flexible solutions to engage your team, improve service, and drive performance.
Turn customer feedback into stronger relationships, better experiences, and measurable growth.
Applause Engage helps you generate more 5-star reviews, capture feedback through NPS, and reward great service instantly with tipping and bonuses. With referrals and scorecards lite, you’ll motivate your team while growing loyalty and visibility.
Add the Boost add-on to capture pre-qualified leads and drive revenue growth.
Track performance. Motivate your team. Deliver better service.
Give your technicians real-time performance data so they know exactly what to focus on and can align their work with the goals that matter most. Managers can use AI to ask questions of all performance data and see which locations excel, who needs coaching, and which team members are outperforming, without manual data analysis.
Buy more, save more. Customize the package that works for you. Save 25% and get the most out of Applause.
- Put clear, real-time metrics in every employee’s pocket.
- Grow visibility and reputation through automated ask for reviews.
- Reward great service instantly with performance incentives, and goal-based rewards.
- Build a culture where employees stay longer and customers stay loyal.
By providing your phone number, you agree to receive text messages from Applause. Message and data rates may apply. Message frequency varies. Reply HELP for help or STOP to opt out at any time. Consent is not a condition of purchase. We do not share mobile numbers or opt-in information with third parties. To learn more about how we process and secure your data, please see our Privacy Policy.


"We've gone from 3,000 to 13,000 reviews in 18 months."

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"Getting reviews and recognition when I work hard is very important to me."

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"They're getting feedback throughout the week, which helps them be more motivated."


"They get a Google review, Applause automatically bonuses them. Another thing off my plate."


"We've seen a major increase in our responses and feedback from customers, and it's all because of Applause."


"As we started a new Google My Business page, we got over 100 reviews in two months."

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"This is the one investment that I feel has really been a game changer."

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"We had more reviews combined, in one month, than the past ten years."
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Applause is performance incentive software designed for home services teams. It works by connecting to your CRM, dispatch, and review systems to create a real-time view of performance and customer feedback. Managers set clear goals through dynamic scorecards, technicians stay motivated with instant incentives and recognition, and automated customer outreach requests reviews, referrals, upsells, or tips at the right moment.
Applause is built for service companies - the trades, home services, contractors, and more. Examples include HVAC, plumbing, electrical, pest control, lawn care, and more.
Absolutely. Technicians, sales staff, customer service representatives, office teams, and managers can all use Applause. Permissions ensure each role sees relevant performance insights and tools.
No. Applause is not a CRM. It works alongside the systems you already use by integrating with popular field service and CRM platforms such as ServiceTitan, Jobber, and WorkWave, as well as many other home service solutions. These integrations allow Applause to automatically pull operational, customer, and performance data to power scorecards, incentives, customer engagement, and AI-driven insights.
Like other review management tools, we help solicit, respond to, and manage online reviews. Then, we layer in incentives, leaderboards and recognition for your employees so that they are more motivated to get reviews. For example, you can assign a small incentive for each 5-star review, and your employees are automatically awarded the bonus as soon as one of their customers posts the review online. Review matching, incentive payout, and leaderboard updates are all done automatically in our software.
We use text-based NPS surveys that are programmatically sent at optimal times to generate the highest response rates possible. Many of our customers get 30%+ NPS response rates, which is 2-3x better than their current system.Then, we layer in incentives, leaderboards and recognition to motivate your employees to provide exceptional service – which leads to higher Net Promoter Scores.
For example, you can assign a small incentive for each NPS score of 10, and your employees are automatically awarded the bonus as soon as one of their customers completes their NPS survey. Matching scores to employees, paying the incentive, and updating leaderboards all happens automatically in our software.
Recognition is part of the experience, but Applause goes beyond recognition by tying performance, incentives, customer feedback, and business goals together to increase revenue and drive business growth.
Applause uses AI to help service businesses understand performance faster and respond to customers more effectively. AI Insights allows you to ask questions about technician performance, customer feedback, reviews, and NPS to uncover trends, understand why changes are happening, and identify where to take action. It highlights patterns across scorecards and customer sentiment so you can focus coaching and operational improvements where they will have the greatest impact.Applause also has an AI autoresponder for reviews that generates instant, on-brand replies. This helps you thank happy customers, address concerns quickly, and maintain strong engagement.
Applause connects with the CRM, dispatch, review, driving, and phone systems you already use. Through these integrations, you get access to 70+ performance metrics that are surfaced to technicians through scorecards, leaderboards, and competitions, and used for coaching and accountability. See our (non-exhaustive) list of metrics here.You choose which metrics to prioritize, making it easy to set expectations, improve performance, and align teams around the goals that matter most.
Applause improves performance by giving teams real-time visibility into results, motivating technicians with incentives and contests, reinforcing the behaviors that drive success, creating accountability through clear scorecards, and recognizing top performers.
Yes. Scorecards are fully customizable. You can choose from over 70+ metrics. Admins decide which metrics to track, which metrics to make visible to techs, and which metrics to tie to incentives. You can also assign weights and adjust goals.
No. Customer tipping is an optional feature. You can enable or disable it at any time based on your company policies and customer experience goals.
Applause connects with the CRMs, driving software, review platforms, and phone systems you already use. Integrations enable automatic data syncing for performance tracking and reporting. Contact us to confirm compatibility with your specific system.
It’s surprisingly quick. Most companies are up and running within a few weeks. Our onboarding team guides you through setup, integrations, configuration, and team rollouts including trainings. We know that business owners and managers are busy, so we’ve designed an onboarding process that has automation, system integration, and enables our CS team to do any remaining manual work, so you don’t have to.
Companies using Applause typically see meaningful improvements across customer experience, team performance, and revenue growth. Customers generate 7× more Google reviews after signing up for Applause, and Applause users have between 5x-10x more Google reviews than non-useres on average. Over 80% of Applause users have a Google star rating of 4.8+ and fall within the top 10% for customer satisfaction score (CSAT) industry-wide. Applause also helps to reduce technician turnover by as much as 17%, and improve fleet safety with double-digit gains in driving scores and fewer at-fault accidents. Find more Applause company performance data in our benchmark report.