Pesty Marketing analyzed 3,699 first-time calls from qualified pest control leads — real people who were ready to buy. Every call was scored by the companies' own teams and AI-analyzed for patterns. What Pesty found changes how pest control companies should think about lead conversion.
May 1, 2026
Pesty Marketing analyzed 3,699 first-time calls from qualified pest control leads — real people who were ready to buy. Every call was scored by the companies' own teams and AI-analyzed for patterns. What Pesty found changes how pest control companies should think about lead conversion.
Apr 29, 2026
Spiffs, bonuses, and structured incentives motivate technicians in different ways. Learn when to use each, the common pitfalls, and how to tie payouts to the KPIs that grow revenue.
Apr 28, 2026
Lawn care customer retention is harder in 2026 as fuel costs climb and clients tighten budgets. Here's how to raise prices, reduce churn, and protect customer lifetime value.
Apr 23, 2026
Learn how to reduce callbacks (or reservices), cut wasted truck rolls, and protect HVAC margins as supply chain pressure and equipment price increases squeeze profitability in 2026.
Apr 20, 2026
Google's April 2026 policy update restricts soliciting reviews that name technicians and other employees. Here's what home services businesses should and shouldn't do, plus how to stay compliant.
Apr 16, 2026
Revenue per technician is the single most important KPI for home services profitability. Learn how to calculate it, see benchmarks by trade, and discover the operational levers that drive it higher.
Apr 14, 2026
Why do home services incentive programs fail? Learn the 5 most common failure modes, technician incentive program best practices, and a diagnostic framework to boost ROI.
Apr 9, 2026
Learn HVAC maintenance plan best practices for building, pricing, and selling membership programs that drive recurring revenue and keep customers coming back.
Apr 8, 2026
Discover how home services companies are navigating rising fuel costs and inflation. This guide explores actionable strategies for fleet efficiency, reducing idling, and leveraging telematics data to lower insurance premiums and protect profit margins.
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Mar 27, 2026
Post-job automation is how top home services companies turn one completed service call into reviews, referrals, repeat bookings, and upsell revenue. This playbook breaks down the five-stage workflow you can build to maximize revenue per customer.
Mar 19, 2026
Most home services businesses do great work but still struggle to get Google reviews. The problem isn't your service. It's that you don't have a system. Here's how to fix that.
Mar 16, 2026
The HVAC technician shortage is costing contractors revenue and customers. Learn what's driving it — and the retention strategies top contractors are using to stay ahead.
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