Applause asks for your Social Security Number (SSN) to comply with federal regulations related to money movement. Here's what we do to keep your information secure (and why we don't store it).
Jan 29, 2026
Applause asks for your Social Security Number (SSN) to comply with federal regulations related to money movement. Here's what we do to keep your information secure (and why we don't store it).
Jan 16, 2026
2026 marks the inaugural year for the Applause Top 10 Awards, which recognizes the top 10 companies in HVAC, lawn & landscape, and pest control for delivering exceptional customer experiences.
Jan 9, 2026
For HVAC businesses, showing up first in Google search and breaking into the Google Map Pack is the key to winning a ton of new business. Here's how to perfect your SEO strategy across the channels that matter most.
Dec 11, 2025
What are Google's rules regarding businesses giving customers an incentive to leave a Google review? Find out in this guide updated for Google's 2025 guidelines.
Dec 4, 2025
A breakdown of the 6 key components that make up a successful employee retention strategy for home services businesses.
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Dec 2, 2025
A new Google Maps update will allow customers to review local businesses anonymously. Here's what that means for business owners in home services.
Nov 20, 2025
Are home services owners ready to embrace the growth model of the future? We asked nearly 1,000 technicians how they're managed and measured today to understand how managers can improve their operations to support a service-led growth (SLG) model.
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Nov 13, 2025
Looking to sell your pest control business? We spoke with the experts about how to maximize your valuation ahead of an acquisition.
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Nov 6, 2025
Discover the 50 technician performance metrics you can track with Applause Scorecards to boost productivity, visibility, and customer satisfaction.
Oct 28, 2025
Learn five proven strategies to reduce technician turnover by 20%. From hiring smarter to real-time recognition, discover how leading pest control teams boost retention and performance.
Oct 22, 2025
There's a new way to motivate technicians to do their best work: competitions. Find out how friendly competition can push your technicians to perform at their peak. Plus, we outline the simplest way to run contests and reward winners.
Oct 17, 2025
Learn how to respond to negative Google and Facebook reviews in a way that preserves your brand reputation and turns criticism into trust.
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