Resource Library

A2L Safety Requirements: The HVAC Tech's Field Guide to Installs, Tools, and Code
Blog
Multi-Location Reputation Management: Turning Google Reviews Into Revenue
Blog
What 3,700 Pest Control Leads Actually Want (And How to Convert More of Them)
Blog
Spiffs vs. Bonuses vs. Incentives: Which One Actually Drives Technician Performance?
Blog
Lawn Care Customer Retention in 2026: How to Keep Clients When Everyone's Raising Prices
Blog
HVAC Callbacks and Reservices: How to Protect Margins When Supply Chain Costs Keep Climbing
Blog
Google's April 2026 Review Policy: Avoid Naming Employees in Reviews
Blog
Revenue Per Technician is the Home Services North Star
Blog
Why Technician Incentive Programs Fail in Home Services (and 5 Ways to Fix Yours)
Blog
HVAC Membership Programs: How to Build, Price, and Sell Service Agreements That Stick
Blog
Rising Fuel Costs Are Squeezing Home Services Companies. Here's How to Fight Back.
Blog
Turn Every Job Into a Revenue Multiplier: The Home Services Post-Job Automation Playbook
Blog
How to Get More Google Reviews for Your Home Services Business
Blog
The HVAC Technician Shortage: What Contractors Must Know in 2026
Blog
AI in Reputation Management: Automating Review Insights for Smarter Decisions
Blog
The Complete 2026 Guide to the R-410A Phase-Out for HVAC Contractors
Blog
How to Get Techs to Actually Use Scorecards: A Change Management Playbook for Home Services HR Teams
Blog
We Analyzed 18,000 Data Points From Home Services Companies. Here’s What Separates the Best From the Rest.
Blog
Why Google Reviews Are Disappearing Across Home Services
Blog
An iphone with a lock on it representing Applause's digital information security capabilities related to SSNs.
Why is Applause asking for my Social Security Number (SSN)?
Blog
Introducing the Applause Top 10 Awards: Setting the standard for service excellence
Blog
How to Improve Local SEO for HVAC Companies
Blog
What Are Google’s Rules for Incentivizing Reviews?
Blog
Employee Retention in Home Services: A How-To Guide
Blog
Google Maps update: Hide your identity when writing reviews
Blog
Home Services Companies: It's Time To Ditch the Old Growth Playbook
Blog
Mergers & acquisitions in pest control: The complete guide
Blog
How to improve technician performance with competitions
Blog
The Fleet Savings Playbook for Services Companies
Research & Reports
The 2026 State of Home Services Benchmark Report
Research & Reports
The New Growth Guide for Home Services: Unlock Hidden Profit in Every Route
Research & Reports
How to actually change technician behavior with scorecards
Research & Reports
The Peak Season Playbook
Research & Reports
How Air Conditioning Specialist Inc. Saved $23,000 in Admin Costs While Growing Reviews
Customer Stories
How Lookout Pest Achieved 100% Review Growth and Continuous NPS Improvement with Applause
Customer Stories
Back to Applause: Hydra Chooses Real Results after Competitors Promised Big and Underdelivered
Customer Stories
How Main Line Brands Drove 8,000+ New Reviews and Maintained a 95 NPS Across 529 Territories
Customer Stories
From pipes to praise: how Royal Plumbing achieved a 180% surge in Google reviews
Customer Stories
The Fleet Savings Playbook: How Service Companies Save $1M+
Webinar
Applause Q1 Product Updates
Webinar
Selling Pest Control in the 21st Century
Webinar
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Blog ArticlesWebinarsResearch & EbooksCustomer Stories

Blog Articles

A2L Safety Requirements: The HVAC Tech's Field Guide to Installs, Tools, and Code

What changes for HVAC techs on an A2L install, including code-referenced safety requirements, the tool checklist, and a step-by-step workflow walkthrough.

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Multi-Location Reputation Management: Turning Google Reviews Into Revenue

A practical playbook for multi-location home services brands to scale reputation management, turn reviews into revenue, and handle negative feedback at every location.

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What 3,700 Pest Control Leads Actually Want (And How to Convert More of Them)

Pesty Marketing analyzed 3,699 first-time calls from qualified pest control leads — real people who were ready to buy. Every call was scored by the companies' own teams and AI-analyzed for patterns. What Pesty found changes how pest control companies should think about lead conversion.

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Webinars

The Fleet Savings Playbook: How Service Companies Save $1M+

In this on-demand webinar, experts from Applause, Truce, and Coast break down how leading service companies are uncovering hidden costs and implementing proven strategies to save $100K to $1M+ per year.

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Driving Down Fleet Expenses: Actionable Strategies for Improving Operating Effeciencies

In this on-demand webinar, Adam Jones, Vice President and Director of Quality Assurance at Massey Services, joins Joel Ragar, Co-founder of Applause, to share practical strategies for reducing fleet expenses while protecting your company’s brand.

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Elevate Your Team’s Performance With Less Effort

Join us to learn how Applause, Lennox’s newest preferred vendor, helps service and sales teams perform at their best every day through real-time performance tracking, automated incentives, and built-in motivation tools that drive results without adding extra work for managers.

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Research & Ebooks

Electrical
HVAC
Lawn Care
Performance Incentives
Pest Control

The Fleet Savings Playbook for Services Companies

Your fleet is bleeding money on fuel, accidents, insurance, and fraud. This data-driven guide from Applause, Coast, Linxup, Truce, and Rancho Mesa breaks down exactly where the waste is and how services companies are saving $100K to $1M+ per year with the right stack of tools and strategies.

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HVAC
Technician scorecards
Electrical
Pest Control
Lawn Care

The 2026 State of Home Services Benchmark Report

The 2026 State of Home Services Benchmark Report analyzes more than 18,000 real performance data points across 3,000 home services companies to show what great technician performance actually looks like today across productivity, quality, reviews, compensation, and motivation.

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HVAC
Electrical
Lawn Care
Plumbing
Technician scorecards

The New Growth Guide for Home Services: Unlock Hidden Profit in Every Route

The new growth model in home services is service-led growth (SLG), a framework designed to help businesses grow quickly and cost-efficiently by getting the most out of their technicians.

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Customer Stories

Lawn Care
5-star reviews
Referrals, Upsells, & Leads
Retention
Performance Incentives

Good Nature Organic Lawn Care Sees 346% Growth in Reviews with Applause

With Applause, Good Nature Organic Lawn Care transformed customer feedback into a scalable growth channel, generating 808 new reviews, nearly 5x more reviews than their entire prior history, and maintaining an 87 NPS.

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HVAC
5-star reviews
Employee engagement
Performance Incentives

How Air Conditioning Specialist Inc. Saved $23,000 in Admin Costs While Growing Reviews

With Applause, Air Conditioning Specialist Inc. eliminated hours of manual work, automated technician bonusing, and generated 350+ new Google reviews in a single month, all without adding headcount or administrative burden.

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Pest Control
Technician scorecards

Anthem Pest Control Reduces At-Fault Incidents 70% with Applause Scorecards

Applause helps Anthem automate reporting and bring visibility to performance.

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