Resource Library

Dec 4, 2025

Employee Retention in Home Services: A How-To Guide

A breakdown of the 6 key components that make up a successful employee retention strategy for home services businesses.

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Dec 2, 2025

Google Maps update: Hide your identity when writing reviews

A new Google Maps update will allow customers to review local businesses anonymously. Here's what that means for business owners in home services.

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Nov 20, 2025

Home Services Companies: It's Time To Ditch the Old Growth Playbook

Are home services owners ready to embrace the growth model of the future? We asked nearly 1,000 technicians how they're managed and measured today to understand how managers can improve their operations to support a service-led growth (SLG) model.

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What 1K Top Techs Taught Us About Performance & Motivation

The Growth Pyramid: Scale Your Business with Smarter Marketing and More Engaged Teams

Service-Led Growth: The New Business Model for Faster Growth

In this webinar, you’ll learn about the Service-Led Growth (SLG) framework, built around the idea that true, sustainable growth comes from how high-quality, effective, and easy to refer your technicians are.

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The New Growth Guide for Home Services: Unlock Hidden Profit in Every Route

The new growth model in home services is service-led growth (SLG), a framework designed to help businesses grow quickly and cost-efficiently by getting the most out of their technicians.

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The Growth Pyramid: How Great Websites and Great Reviews Build a Foundation for Success

The Growth Pyramid is a proven framework for building a scalable foundation, one that turns your website, reviews, and team performance into a system for predictable, compounding growth.

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How to actually change technician behavior with scorecards

Get a step-by-step guide to reliably improving technician behavior, boosting reviews, and optimizing customer satisfaction with scorecards.

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How Main Line Brands Drove 8,000+ New Reviews and Maintained a 95 NPS Across 529 Territories

See how Main Line Brands used Applause to earn 8,000+ new reviews, maintain a 95 NPS, and boost performance visibility across 500+ territories.

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How Alaskan Air Conditioning and Heating Achieved a 23% Conversion Rate on Reviews

Alaskan Air Conditioning & Heating replaced manual review tracking with automated requests, instant technician bonuses, and simplified payroll.

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How Advantage Pest Management Drove 266% More Reviews and Maintained 100% Employee Retention

By automating reviews, NPS, tipping, and bonuses, Advantage Pest Management turned customer feedback into a powerful driver of growth.

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