Resource Library

Jul 17, 2026

Why Google is asking your customers if their review was incentivized

Google is now sending some of your customers a survey asking what they paid for your service and whether or not their review was incentivized. Find out why.

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Jun 23, 2026

How to Structure a CSR Script That Actually Sells HVAC Service Agreements

This post gives you that script. It's built for HVAC CSRs, call center managers, and the technicians making the in-field ask. Copy the talk tracks, adapt them to your plans, and use the objection-handling language as-is.

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Jun 17, 2026

Profit Margins in Home Services: How Top Companies Squeeze More Revenue From Every Job

A guide for home services companies looking to increase referrals, upsells, and first-time fix rate with the team they already have.

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Applause Q2 Product Updates

Our VP of Product and Co-founder, Joel Ragar, with Senior Product Managers Christian Arntsen and Caleb Wilcox demo key features that were released in Q2 2026.

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Elevate Your Team’s Performance With Less Effort

Learn how Applause, Lennox’s newest preferred vendor, helps service and sales teams perform at their best every day through real-time performance tracking, automated incentives, and built-in motivation tools that drive results without adding extra work for managers.

The Fleet Savings Playbook: How Service Companies Save $1M+

In this on-demand webinar, experts from Applause, Truce, and Coast break down how leading service companies are uncovering hidden costs and implementing proven strategies to save $100K to $1M+ per year.

The Fleet Savings Playbook for Services Companies

Your fleet is bleeding money on fuel, accidents, insurance, and fraud. This data-driven guide from Applause, Coast, Linxup, Truce, and Rancho Mesa breaks down exactly where the waste is and how services companies are saving $100K to $1M+ per year with the right stack of tools and strategies.

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The 2026 State of Home Services Benchmark Report

The 2026 State of Home Services Benchmark Report analyzes more than 18,000 real performance data points across 3,000 home services companies to show what great technician performance actually looks like today across productivity, quality, reviews, compensation, and motivation.

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The New Growth Guide for Home Services: Unlock Hidden Profit in Every Route

The new growth model in home services is service-led growth (SLG), a framework designed to help businesses grow quickly and cost-efficiently by getting the most out of their technicians.

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AAA Pest Control Drives 28% More Five-Star Reviews with Applause Competitions

How a new ownership team used friendly competition to drive engagement and accountability, resulting in a 28% jump in five-star reviews.

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Fast Action Pest Control Drives KPI Improvements Across 95% of Technicians with Applause

Applause helps Fast Action centralize performance data and drive technician accountability across branches.

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Good Nature Organic Lawn Care Sees 346% Growth in Reviews with Applause

With Applause, Good Nature Organic Lawn Care transformed customer feedback into a scalable growth channel, generating 808 new reviews, nearly 5x more reviews than their entire prior history, and maintaining an 87 NPS.

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