Resource Center

Sep 9, 2026

The Top 3 Service-Led Growth Levers that Increase Revenue Generation and Customer Retention

There’s 3 levers driving home service growth: 5-star reviews, customer retention, and referral programs. Here’s how technicians can influence them.

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Sep 2, 2026

Local Services Ads Is Moving Into Google Ads — Here's What Pest Control and Lawn Care Companies Need to Know

If you run Local Services Ads (LSA), particularly as a pest control and lawn care provider, you're going to see some changes over the next few months. Here's the breakdown, without the jargon.

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Aug 4, 2026

From Five-Star Service to Paid-in-Full: Closing the Customer Experience Loop

A great customer experience doesn't end when the job is complete. In this article, we'll explore how connecting every post-job interaction helps businesses strengthen customer relationships while driving better operational and financial outcomes.

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Keeping Your Best People: Culture, Coaching, and Retention

Get an inside look at strategies today’s successful field service businesses are using to keep their best employees happy and boost retention through effective coaching, timely feedback, cash incentives, and recognition that actually means something.

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Build Better Scorecards: A Live Workshop for Smarter Performance Management

In this on-demand workshop, watch us build a scorecard and follow along to build one yourself.

The Metrics That Drive Better Technicians - and Better Business Results

Watch this on-demand webinar on how leading pest control companies use performance metrics to improve accountability, productivity, and customer experience.

The Fleet Savings Playbook for Services Companies

Your fleet is bleeding money on fuel, accidents, insurance, and fraud. This data-driven guide from Applause, Coast, Linxup, Truce, and Rancho Mesa breaks down exactly where the waste is and how services companies are saving $100K to $1M+ per year with the right stack of tools and strategies.

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The 2026 State of Home Services Benchmark Report

The 2026 State of Home Services Benchmark Report analyzes more than 18,000 real performance data points across 3,000 home services companies to show what great technician performance actually looks like today across productivity, quality, reviews, compensation, and motivation.

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The New Growth Guide for Home Services: Unlock Hidden Profit in Every Route

The new growth model in home services is service-led growth (SLG), a framework designed to help businesses grow quickly and cost-efficiently by getting the most out of their technicians.

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Crosstown Simplifies Its Referral Program with Applause

Crosstown moved its referral program into Applause, creating a simpler experience from referral to reward.

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TruGreen South Eliminates Manual Reporting with Real-Time Scorecards

TruGreen South built Applause Scorecards around six core priorities: sales, customer satisfaction, production efficiency, retention, safety, and culture. Technicians can now see and be rewarded for the metrics that matter most, including NPS, Google reviews, production efficiency, and driving scores.

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How A1 Air Conditioning & Heating Increased Reviews Nearly 5x and Membership Sales by 2x

A1 implemented Applause to keep Google reviews and membership sales front and center for every technician. The team launched recurring monthly competitions tied to these key business goals, giving technicians clear targets, real-time visibility into their performance, and meaningful rewards for hitting them.

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