Resource Library

Oct 17, 2025

How to respond to negative reviews: A guide to reputation management

Learn how to respond to negative Google and Facebook reviews in a way that preserves your brand reputation and turns criticism into trust.

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Oct 15, 2025

Why home service leads go cold (and how AI for home services fixes it)

Home service leads go cold fast, often before your team even sees them. Learn how AI for home services automates lead capture, instant responses, and follow-up to boost conversions and stop missed opportunities from draining your marketing ROI.

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Oct 7, 2025

The true cost of technician turnover in HVAC

The hidden costs of technician turnover add up quickly, often becoming one of the biggest financial drains for HVAC businesses. Find out how to prevent it.

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Service-Led Growth: The new business model for faster growth

In this webinar, you’ll learn about the Service-Led Growth (SLG) framework, built around the idea that true, sustainable growth comes from how high-quality, effective, and easy to refer your technicians are.

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Recognize, Retain, and Revolutionize: Motivate Your Team Beyond the Field

In this webinar, you’ll learn how recognition and balanced incentives can transform employee performance and retention

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Retain Your Techs without Breaking the Bank

An Appluase webinar covering practical retention strategies that fit your budget. Improve morale, reduce churn, and raise service quality.

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The Growth Pyramid: How Great Websites and Great Reviews Build a Foundation for Success

The Growth Pyramid is a proven framework for building a scalable foundation, one that turns your website, reviews, and team performance into a system for predictable, compounding growth.

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How to actually change technician behavior with scorecards

Get a step-by-step guide to reliably improving technician behavior, boosting reviews, and optimizing customer satisfaction with scorecards.

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How to generate real 5-Star reviews

Discover proven strategies to build trust, boost 5-star reviews, climb local rankings, and attract loyal customers and top talent for your home services business.

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How Alaskan Air Conditioning and Heating Achieved a 23% Conversion Rate on Reviews

Alaskan Air Conditioning & Heating replaced manual review tracking with automated requests, instant technician bonuses, and simplified payroll.

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How Advantage Pest Management Drove 266% More Reviews and Maintained 100% Employee Retention

By automating reviews, NPS, tipping, and bonuses, Advantage Pest Management turned customer feedback into a powerful driver of growth.

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How Turf Masters Stops Customer Churn Before it Starts with Real-Time Feedback from Applause

Turf Masters uses real-time NPS Scores from Applause to drive smarter service.

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