Resource Library

AI in Reputation Management: Automating Review Insights for Smarter Decisions
Blog
The Complete 2026 Guide to the R-410A Phase-Out for HVAC Contractors
Blog
How to Get Techs to Actually Use Scorecards: A Change Management Playbook for Home Services HR Teams
Blog
We Analyzed 18,000 Data Points From Home Services Companies. Here’s What Separates the Best From the Rest.
Blog
Why Google Reviews Are Disappearing Across Home Services
Blog
An iphone with a lock on it representing Applause's digital information security capabilities related to SSNs.
Why is Applause asking for my Social Security Number (SSN)?
Blog
Introducing the Applause Top 10 Awards: Setting the standard for service excellence
Blog
How to Improve Local SEO for HVAC Companies
Blog
What Are Google’s Rules for Incentivizing Reviews?
Blog
Employee Retention in Home Services: A How-To Guide
Blog
Google Maps update: Hide your identity when writing reviews
Blog
Home Services Companies: It's Time To Ditch the Old Growth Playbook
Blog
Mergers & acquisitions in pest control: The complete guide
Blog
How to improve technician performance with competitions
Blog
The 2026 State of Home Services Benchmark Report
Research & Reports
The New Growth Guide for Home Services: Unlock Hidden Profit in Every Route
Research & Reports
How to actually change technician behavior with scorecards
Research & Reports
The Peak Season Playbook
Research & Reports
How Lookout Pest Achieved 100% Review Growth and Continuous NPS Improvement with Applause
Customer Stories
Back to Applause: Hydra Chooses Real Results after Competitors Promised Big and Underdelivered
Customer Stories
How Main Line Brands Drove 8,000+ New Reviews and Maintained a 95 NPS Across 529 Territories
Customer Stories
From pipes to praise: how Royal Plumbing achieved a 180% surge in Google reviews
Customer Stories
Applause Q1 Product Updates
Webinar
Boosting Safety and Reducing Costs
Webinar
Selling Pest Control in the 21st Century
Webinar
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Blog ArticlesWebinarsResearch & EbooksCustomer Stories

Blog Articles

AI in Reputation Management: Automating Review Insights for Smarter Decisions

There are tons of valuable insights hiding in your customer feedback data. Find out how to use AI to generate data-backed business recommendations based on customer sentiment without any manual work.

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The Complete 2026 Guide to the R-410A Phase-Out for HVAC Contractors

The R-410A phase-out is reshaping HVAC. Here's what contractors need to know about A2L refrigerants, the transition timeline, and how to future-proof your business.

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How to Get Techs to Actually Use Scorecards: A Change Management Playbook for Home Services HR Teams

Struggling to get technicians to use scorecards? This change management playbook shows HR teams at home services companies how to drive real adoption with peer champions, smart rollout plans, and tools techs actually want to use.

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Webinars

Applause Q1 Product Updates

Get the most out of Applause. Learn about brand new updates and how to apply them. Create better scorecards, enable referral payouts, and use new review features to stay on top of customer feedback.

Register Now
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Boosting Safety and Reducing Costs

In this on-demand webinar, Applause, Azuga, and Anthem Pest Control share practical strategies from Anthem Pest Control, Applause, and Azuga on improving driver safety, increasing visibility into technician performance, and reducing insurance-related risk.

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Selling Pest Control in the 21st Century

This on-demand webinar explores how pest control companies can modernize their sales strategy by combining proven sales fundamentals with AI and automation. Industry expert Patrick Quigley shares practical tactics for improving conversions, while Applause’s Andy Williamson introduces service-led growth (SLG) and shows how technician performance, customer feedback, and incentives drive sustainable growth.

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Research & Ebooks

HVAC
Technician scorecards
Electrical
Pest Control
Lawn Care

The 2026 State of Home Services Benchmark Report

The 2026 State of Home Services Benchmark Report analyzes more than 18,000 real performance data points across 3,000 home services companies to show what great technician performance actually looks like today across productivity, quality, reviews, compensation, and motivation.

Download Now
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HVAC
Electrical
Lawn Care
Plumbing
Technician scorecards

The New Growth Guide for Home Services: Unlock Hidden Profit in Every Route

The new growth model in home services is service-led growth (SLG), a framework designed to help businesses grow quickly and cost-efficiently by getting the most out of their technicians.

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Performance Incentives
Technician scorecards
Retention
5-star reviews
HVAC

The Growth Pyramid: How Great Websites and Great Reviews Build a Foundation for Success

The Growth Pyramid is a proven framework for building a scalable foundation, one that turns your website, reviews, and team performance into a system for predictable, compounding growth.

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Customer Stories

Pest Control
Technician scorecards

Anthem Pest Control Reduces At-Fault Incidents 70% with Applause Scorecards

Applause helps Anthem automate reporting and bring visibility to performance.

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Technician scorecards
Employee engagement
Performance Incentives
Retention

CK Pools Boosts Reviews by 3.5x and Cuts Manual Reporting with Applause

CK Pools eliminated manual reporting, boosted reviews, and gained real-time visibility into technician performance with Applause.

View Case Study
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NPS & CSAT
5-star reviews
Pest Control
Lawn Care
HVAC

How Lookout Pest Achieved 100% Review Growth and Continuous NPS Improvement with Applause

Strengthening CSR Consistency, Increasing 5-star Reviews, and Driving 30% More Organic Leads

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