Resource Library

Jan 9, 2026

How to Improve Local SEO for HVAC Companies

For HVAC businesses, showing up first in Google search and breaking into the Google Map Pack is the key to winning a ton of new business. Here's how to perfect your SEO strategy across the channels that matter most.

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Dec 11, 2025

What Are Google’s Rules for Incentivizing Reviews?

What are Google's rules regarding businesses giving customers an incentive to leave a Google review? Find out in this guide updated for Google's 2025 guidelines.

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Dec 4, 2025

Employee Retention in Home Services: A How-To Guide

A breakdown of the 6 key components that make up a successful employee retention strategy for home services businesses.

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What 1K Top Techs Taught Us About Performance & Motivation

The Growth Pyramid: Scale Your Business with Smarter Marketing and More Engaged Teams

Service-Led Growth: The New Business Model for Faster Growth

In this webinar, you’ll learn about the Service-Led Growth (SLG) framework, built around the idea that true, sustainable growth comes from how high-quality, effective, and easy to refer your technicians are.

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The New Growth Guide for Home Services: Unlock Hidden Profit in Every Route

The new growth model in home services is service-led growth (SLG), a framework designed to help businesses grow quickly and cost-efficiently by getting the most out of their technicians.

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The Growth Pyramid: How Great Websites and Great Reviews Build a Foundation for Success

The Growth Pyramid is a proven framework for building a scalable foundation, one that turns your website, reviews, and team performance into a system for predictable, compounding growth.

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How to actually change technician behavior with scorecards

Get a step-by-step guide to reliably improving technician behavior, boosting reviews, and optimizing customer satisfaction with scorecards.

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CK Pools Boosts Reviews by 3.5x and Cuts Manual Reporting with Applause

CK Pools eliminated manual reporting, boosted reviews, and gained real-time visibility into technician performance with Applause.

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How Lookout Pest Achieved 100% Review Growth and Continuous NPS Improvement with Applause

Strengthening CSR Consistency, Increasing 5-star Reviews, and Driving 30% More Organic Leads

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Back to Applause: Hydra Chooses Real Results after Competitors Promised Big and Underdelivered

After trying other solutions, Hydra returns to Applause for superior reliability, reporting, and support they couldn’t find anywhere else.

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