Sep 2, 2026
If you run Local Services Ads (LSA), particularly as a pest control and lawn care provider, you're going to see some changes over the next few months. Here's the breakdown, without the jargon.
Aug 4, 2026
A great customer experience doesn't end when the job is complete. In this article, we'll explore how connecting every post-job interaction helps businesses strengthen customer relationships while driving better operational and financial outcomes.
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Jul 22, 2026
In 2026, a competitive Google rating for a home services business is 4.5 stars or higher, backed by at least 20–99 reviews and a steady stream of recent ones. A high star rating gets you considered, but review volume, recency, and responses are what actually matter most.
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Watch this on-demand webinar on how leading pest control companies use performance metrics to improve accountability, productivity, and customer experience.
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Join an interactive workshop where you'll help shape a live Scorecard and learn practical strategies to increase adoption and performance.
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In this 30-minute live session, you’ll get a first look at what’s new with Applause Scorecards and learn practical ways to use performance insights to build transparency, coach technicians, and improve team performance.
Your fleet is bleeding money on fuel, accidents, insurance, and fraud. This data-driven guide from Applause, Coast, Linxup, Truce, and Rancho Mesa breaks down exactly where the waste is and how services companies are saving $100K to $1M+ per year with the right stack of tools and strategies.
The 2026 State of Home Services Benchmark Report analyzes more than 18,000 real performance data points across 3,000 home services companies to show what great technician performance actually looks like today across productivity, quality, reviews, compensation, and motivation.
The new growth model in home services is service-led growth (SLG), a framework designed to help businesses grow quickly and cost-efficiently by getting the most out of their technicians.
Crosstown moved its referral program into Applause, creating a simpler experience from referral to reward.
TruGreen South built Applause Scorecards around six core priorities: sales, customer satisfaction, production efficiency, retention, safety, and culture. Technicians can now see and be rewarded for the metrics that matter most, including NPS, Google reviews, production efficiency, and driving scores.
A1 implemented Applause to keep Google reviews and membership sales front and center for every technician. The team launched recurring monthly competitions tied to these key business goals, giving technicians clear targets, real-time visibility into their performance, and meaningful rewards for hitting them.
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